CSSN – Kids Read Mean Tweets

Borrowing from Jimmy Kimmel’s Celebrities Read Mean Tweets, Toronto agency John St. delivers a powerful message in a impactful way. Beginning with the laugh track cranked, the participants face the camera and read the offending tweets. The scope varies from racism and bodyshaming, to misogyny and personal attacks. As kids continue, the laughter track gradually fades. The final tweet is read deafening silence and leaves the viewer with a rock in the bottom of their stomach.

John St. challenged theVanity to create visuals for the opening of their newest PSA for Canadian Safe Schools. theVanity’s artists made every effort possible to stay as true to the age demographic as possible. Along with presenting purely digital concepts, theVanity shot two entirely different stop motion introductions. Some of the alternate openings can be viewed below.

This purpose of this PSA is to bring awareness to cyberbullying and bring help to those dealing with it everyday. Please share this video through social media, we all need to work hard to ensure those dealing with cyberbullying are equipt with the resources they need.


Client: Canadian Safe Schools Network
Title: Kids Read Mean Tweets
Agency: John St.
Editorial: Saints Editorial
Editor: Mark Paiva
Colour: theVanity
Colourist: Andrew Exworth
Online/VFX: theVanity