To kick off the 2012 London Olympics, theVanity was tasked by TBWA/Toronto with sharing the stories of 4 Canadian athletes. Using archival footage and stock photography as a starting point theVanity used CG & careful compositing to enhance the moments captured in the original footage and bring the audience closer to the action.
Each athlete-centric spot features a voice-over by Morgan Freeman and is dipped in olympic gold. theVanity went to great lengths to add depth and detail in to stock photos in order to bring them to life. Nuances and minutia like rippling water, reflections in sunglasses, and underwater air bubbles help to raise this year’s campaign to a new level.
Using a technique called ‘projection’, theVanity was able to create camera moves and take advantage of realistic parallax to create visuals that celebrate Canadian athletes and the glory of the Olympic games.
