Ikea – Long Live the Home

Leo Burnett’s new campaign for IKEA kicks off in fine form. This is the first spot in a campaign of beautiful vignettes stitched together exquisitely by Panic & Bob’s Michelle Czukar.

The lovely images were sculpted by Soft Citizen’s Arni Thor Jonsson.

This anthemic jewel makes us long for home. It reminds of the special place we all have in our hearts for our apartments, condos, houses, or wherever we hang our hat.

Not that it needed more, but the Vanity iced this cake with a beautifully crafted mnemonic that echos the spot’s allure and tone.


Client: IKEA
Title: Long Live the Home
Agency: Leo Burnett
Director: Arni Thor Jonsson
Production: Soft Citizen