Sid Lee entrusted theVanity to help launch their new campaign for Sportchek and the results are nothing short of epic. Directed by Mark Zibert, the spots capture the essence and exhilaration of sport.
theVanity worked closely with Sid Lee and Zibert to add just the right amount of polish to the stunning photography. Environments were extended, weather was augmented, all the while staying true to the purity of the footage.
Posterboy’s Mark Paiva beautifully controlled the pace of the edit, building anticipation up to the spot’s rapid fire climax. The campaign’s soundtrack was artfully crafted by Grayson Matthews and the raw imagery was mindfully coloured by AlterEgo’s Eric Whipp.
Not that the spots needed anything else, but theVanity was graced with the opportunity to design the end logo treatment.
Click the image above to view the first two spots in this series “Anthem” and “Crosby”.