Toyota and Saatchi & Saatchi present the boldly elegant Avalon. Director Chris Sargent delivers stunning vignettes of extraordinary beauty and wonder in this orchestral piece.
Artfully cut by Bijou Editorial’s Ross Birchall, the scenes flow together beautifully. The spot takes us from one Avalon owner to another as they experience and re-experience the vehicle’s bold design.
theVanity was entrusted with the task of creating an end tag that elegantly gives prominence to both the Toyota and Avalon brands. In parallel theVanity removed palm trees, camera reflections, rigs, telephone wires, and signage. Significant attention was paid to ensure that all fixes and additions maintained the textural integrity of the original photography. All of this was accomplished under an incredibly tight timeline to meet the demands of a rapidly approaching airdate …. but that’s what we do.